Dr. Emily West is an Associate Professor of Communication at University of Massachusetts Amherst. Her research interests are in the areas of Promotion, Technology, and Culture; Media and Cultural Studies of Health; Audiences, Users, and Consumers; and Media and Nationalism.


She teaches Consumer Culture and Audience Research & Cultural Studies. She is co-editor of The Routledge Companion to Advertising and Promotional Culture (Routledge, 2013), and her work has appeared in journals such as International Journal of CommunicationHealth CommunicationPopular CommunicationFeminist Media StudiesJournal of Consumer CultureInternational Journal of Cultural Studies, and Social Problems.

Dr. West was a panelist at the 2017 Consumer Identities & Digital Culture Symposium, where she presented her paper entitled “Online Petitions, Discourses of Empowerment, and Consumer Subjectivities”. She has been invited back to serve as the 2019 Keynote for Consumer Identities & Social Change.